Customer Relationship Management
A CRM capability is essential for every organization to “understand” its customers. This “understanding” can open up new opportunities for growth and revenue. There are various tools in the marketplace like SAP CRM, Oracle CRM, cloud offerings from SalesForce.com and others. All these solutions work…the task is to understand your specific needs and identify which solution will work best for you.
A CRM software will allow you to retain, analyze and exploit the knowledge you have about your customers and drive customer loyalty as you are able to address customer needs in a timely fashion.